ACE Arte EOI Amount: ₹10,00,000, ₹15,00,000 and ₹20,00,000 by Configuration, and the Full-Refund Rule

The ACE Arte EOI amount, and how it comes off the price

*Sizes are marked “Tentative Sizes*” on ACE's announcement creative, so treat them as the basis of a rate calculation and not as a measured area; carpet area as defined under RERA is what the Agreement for Sale specifies. The amounts above are the EOI figures carried by the price list W.E.F. 21-08-2026, read 3 September 2026, and the developer may revise them. Nothing here is an offer; it is a reading of a printed process, and the rate the EOI adjusts into is set out on our row-by-row ACE Arte price list transcription.

That table is worth a second look, because it is not proportional. The EOI doubles from ₹10,00,000 to ₹20,00,000 while the tentative size* goes from 1,927 sq.ft* to 4,370 sq.ft*, which is more than double. Since the printed rate is the same across each configuration, the largest apartment is the one whose queue costs the least to join relative to what it will eventually cost to buy. It is a small point, and it matters only if you were already weighing two configurations on cash-in-hand grounds rather than on space.

The second thing the table does not tell you is what the EOI is not. It is an advance that adjusts against the unit price on allotment, so it is neither a fee nor a charge on top; but it is also not the booking amount. The 20X5 plan opens at 10% on booking, and your EOI adjusts into that rung rather than standing beside it. The EOI figure does not carry other charges either, which the plan places at the offer of possession alongside the final 20%. If you are sizing the cash the first month asks for, the EOI is the first number, the 10% on booking is the second, and the 10% due within 30 days is the third.

What a priority number gets you, and what it does not

It gets you earlier choice, and that is the whole of it. The price list runs the allocation on a first-come-first-serve basis and gives each EOI a priority number, so a lower number means you pick before the person behind you. It does not buy a better rate, because the printed rate is the same across each configuration. It does not name an apartment either: what the list gives you is a place in a sequence, not a unit. What the number converts into on the day is a home, the tower, the floor and the orientation still on the board when your turn arrives, across the 11 towers and 784 units on 14.83 acres the flyer sets out. Our page on the three ACE Arte tentative sizes covers what you would be choosing between.

Which makes timing, not negotiation, the thing to work on. The list prints “OFFER CODE WILL BE ANNOUNCED AT THE TIME OF ALLOTMENT”, in those words, so anyone quoting you a code today is running ahead of what ACE has actually printed, and a number built on one is not a number you can hold anybody to. Allotment is also the moment your priority is spent: it does nothing before that day and nothing after it. The practical consequence is that the time between EOI and allotment is for deciding what you want, not for bargaining. Our note on what your money does at EOI stage and at booking takes the two stages apart.

One practical wrinkle sits in the way of that deciding. ACE has published renders of the project; unit-wise floor plans and a master plan were not public as at 4 September 2026, three days after launch, which is ordinary this early and is also why the desk keeps asking for them. If your number comes up before the layouts do, you are choosing on tower, floor and orientation rather than on a plan. Ask us for whatever ACE has released by the day you are deciding, and ask on WhatsApp or email, so what you were shown is dated and on the record.

Your real exposure between EOI and allotment

Less than most buyers assume, and the price list says so itself in one line:

If a unit is not allotted, full payment is refunded without any deduction

Read as a decision rather than as a clause, that line changes what an EOI is. Without it, an EOI is a bet on being allotted. With it, the downside of missing out is your money coming back whole, and what you have actually spent is the use of the amount for the length of the queue. That is your real exposure: not the ₹10,00,000, ₹15,00,000 or ₹20,00,000 itself, but whatever that money would otherwise have been doing and whatever it costs to free it up. If it means breaking a deposit early, or leaning on a sale that has not closed, that is the figure to sit with, and it is one only you can put a number on.

The part we would not leave to trust is the paperwork. Get the refund wording onto the acknowledgement you receive for your EOI, in the same words the list uses, so the printed rule and your own paper trail cannot drift apart later. A refund rule that lives on the developer's price list and on your receipt is in a different class from one that lives in a conversation. If an acknowledgement comes back without it, that is a question to raise before the next instalment, not after.

What to check before the instrument leaves your hands

Four fields, and all four are on the price list, which is what makes this checkable rather than a matter of trust. Set what you are about to write against the block below, character for character:

Every field above is as the price list W.E.F. 21-08-2026 carries it, read 3 September 2026. Set it against the payment instruction the developer sends you in writing before any money moves. If one character differs, stop and call: a mismatch in a favour string is not a typo to work around.

One rule sits over all of it and it takes no exceptions: never write an instrument to a person. Not to a sales executive, not to a marketing company, not to a channel partner, and that includes this desk. The payee the list prints is the promoter entity's account, so if you are ever asked to route an EOI through a personal or firm account in order to “hold” a number, the answer is no and the next step is a call to the developer. What a designated collection account is protecting, and why it is not the same instrument as an escrow account, is in our note on what a RERA collection account actually protects.

RERA registration changes three things at EOI stage

Three concrete things, and together they are why an EOI here is a different object from an EOI on an unregistered launch. ACE Arte carries UPRERAPRJ528653/07/2026, registration date 28.07.2026, printed in the header of the price list itself. Because the project is registered, collecting EOIs and bookings is lawful. First, your money has a named destination that is not the promoter's general account, which is the reason the block above exists at all. Second, what you are queuing toward is a registered Agreement for Sale, so the document that eventually binds both sides is a regulated one and not a letter. Third, there is a public record you can read without asking us and without asking ACE.

Read it. Open up-rera.in, go to Registered Projects and search the registration number above. The register has no direct link to an individual project page, so anyone who hands you one is handing you something other than the register. Our walkthrough on verifying a UP-RERA project in four minutes takes you through the screens. Checking a number you were given against the register that issued it costs four minutes, and at this stage it is the cheapest diligence available to you.

Where the EOI sits in the 20X5 ladder

At the front of it, and inside it rather than on top. The 20X5 ladder runs 10% on booking, 10% within 30 days, 20% at ground floor slab, 20% at 10th floor slab, 20% at super structure, and 20% plus other charges at offer of possession. Your EOI is not a seventh line on that list of six; it is money already sitting in the first one. So the cash question at EOI stage is really a question about the opening two rungs, both of which fall inside a month of booking. The three that follow are construction-linked, which means they arrive when the site reaches a slab rather than on a calendar you set. Trigger by trigger, that is our breakdown of the ACE Arte 20X5 payment plan.

Buying from overseas

The printed process is the same: the same EOI amounts, the same priority number, the same designated collection account. What changes is the banking and tax paperwork around it, which is a repatriation and remittance question rather than an ACE Arte question. Our sister desk keeps that material where it has always lived, in the NRI corner on ace-parkway.com. Bring the answers back here and the rest of this page reads the same.

How to place an EOI, and what to have in writing first

1. WhatsApp. Message +91 98114 05300 with your preferred configuration (3 BHK / 4 BHK / 4 BHK + S).
2. Call. +91 98114 05300 to walk the process through step by step with a consultant.
3. Email. vidit@vidastu.com, if you would rather have the documents on record in an inbox.

The purchase itself is between you and ACE Group, in your own name, and every rupee travels to the developer's designated account rather than through us. ACE Group pays this desk its channel-partner fee, which is why using us costs you nothing over going direct, and why we would rather be judged on whether this page saved you a phone call. Our sales desk is not the developer and acearte.com is not ACE Group's official website.